Join generator dealers from across the country for three days of education, connection, and shared insight at the NEGDA 2026 Conference & Annual Meeting.
Our program is intentionally curated to deliver a well-rounded experience, with speakers and sessions designed to touch on a variety of relevant topics impacting generator dealerships today. Rather than focusing on just one area, the conference brings together perspectives from across the business—ensuring there’s value for owners, managers, and team members alike.
While specific sessions are still being finalized, attendees can expect engaging presentations led by experienced professionals and industry experts, all focused on practical takeaways and real-world application.
Equally important is the opportunity to connect. Throughout the event, you’ll have time to engage with fellow dealers, build relationships with trusted industry vendors, and take part in the kind of peer-to-peer conversations that make NEGDA unique.
If you’re looking to gain fresh perspective, strengthen your business, and stay connected to a network of dealers who are committed to improving, this is an event you won’t want to miss.
Conference Agenda
Wednesday, June 3
6:30 PM – Welcome Reception
Kick off the conference with drinks, appetizers, and networking as we set the stage for two days of learning and collaboration
Thursday, June 4
8:00-8:45 AM – Breakfast Buffet & Networking
Connect with fellow dealers, manufacturers, and industry professionals over breakfast.
Breakfast is Proudly Sponsored by Kohler Home Energy
8:45-11:45 AM – Morning Presentations
Three engaging 45-minute presentations featuring industry experts, with a 15-minute break between sessions.
11:45-12:45 PM – Lunch (Provided)
Refuel and network with peers before diving into the afternoon sessions.
Lunch is proudly sponsored by Digital Air Strike
1:00-3:45 PM – Afternoon Presentations
A series of strategic discussions and actionable insights to help you grow and future-proof your dealership.
5:45 – 7PM: Boston Duck Boat Tour (Private Charter) Learn and laugh along the way while learning all about Boston’s storied past and future! We’ll cruise by unique neighborhoods and historical landmarks that make Boston the birthplace of freedom and a city of firsts. Award winning ConDUCKtors offer the best tour experience in Boston, each putting their unique spin on each tour, making it fun and educational for tourists and history buffs alike!
7:30 – 9PM – Dinner at nearby restaurant
📅 Friday, June 5
8:00-8:45 AM – Breakfast Buffet, Exhibitors & Networking
Breakfast Proudly Sponsored by Generac
9:00 – 11:45 AM – Morning Presentations
Speaker Lineup
AI in Action: Solving Real Bottlenecks in Your Generator Business
Grady Justice, Owner | Andrus Power Solutions
Grady Justice of Andrus Power Solutions gives dealers a practical first look at how AI can be used inside a generator business. Speaking from his own experience, Grady will share how he started using AI without a technical background to spot operational bottlenecks, reduce unnecessary costs, and begin shaping tools around the way his team actually works. This introductory session uses real examples from scheduling, quoting, and parts ordering to show how AI can become more than a novelty — and why now is a good time for dealers to start exploring it. This session may also serve as a starting point for an ongoing AI series, helping dealers continue exploring practical ways to use AI in their businesses.
Own the Search Results in 2026: AI, Google & the Future of Generator Dealer Marketing
John Tedesco, Owner, Power Source Generator Marketing
Homeowners searching for generators aren’t just clicking websites anymore—they’re getting answers directly from AI.
That means your business needs to do more than rank… it needs to be referenced.
In this modern search session, John Tedesco explains how AI is reshaping the buying journey and what generator dealers must do to stay in front of it. From Google’s AI Overviews to emerging platforms like Gemini and Perplexity AI, you’ll learn how to position your company as the trusted choice.
Expect practical takeaways on content, conversion, and automation—specifically tailored to doing business in the backup power space.
For dealers ready to turn AI and search into real leads, this session will show you how.
Panel Discussion: Solar + Battery + Standby: What’s Working, What’s Not, What’s Next.
John Branagan | Generac Brooke Plantz | Briggs & Stratton Energy Solutions
A dealer-focused panel giving you direct access to manufacturers to ask questions about solar, battery storage, and standby integration. Move beyond the presentations and get clarity on real-world applications, challenges, and where these systems fit in your business.
UL Live: Your Questions. Expert Answers.
Michal Hofkin, Lead Regulatory Engineer | UL Solutions
We’re excited to welcome Michal back for his third consecutive appearance at a NEGDA meeting—by popular demand. Known for delivering engaging and insightful presentations, Michal consistently brings fresh perspective, practical takeaways, and an energy that resonates with attendees. His sessions are always a highlight of the event—leaving audiences informed, inspired, and wanting more.
Using Consumer Financing To Close More Deals
Jennifer Rindt, Kohler Home Energy & Benny Fine, Service Finance
Powering Larger Standby Generators: Cable Selection, Code & Market Trends
Kym Calabretta, President & Kelli Ringenberg, Account Manager | TCER Direct
This presentation will review the cable specifications and code requirements associated with the latest larger residential standby generators, including 26kW, 28kW, and 30kW units. Attendees will learn about 1/0 and 2/0 aluminum composite cable solutions designed to meet NEC 445.13(A) requirements, along with compatibility charts outlining proper cable sizing for both aluminum and copper installations.
The session will also cover opposite-generator cable options for smaller 10kW and 14kW units, while comparing copper versus aluminum conductors, key installation considerations, and the ongoing market shift toward aluminum-based solutions.
Why Attend?
✅ Gain high-level business strategies from industry leaders
✅ Discover emerging trends & technologies shaping the generator market
✅ Network with like-minded professionals & key decision-makers
✅ Experience the fun history of Boston
Conference Registration Details
Registration Fee: $425 per attendee
Hotel Room Block: $339/night + tax at Omni Parker House
- NEGDA rate available until May 13, 2025 – book as soon as possible to ensure availability and discounted rate!
- Click Here to Book your group rate for NEGDA Conference & Annual Meeting June 2026
Important Note About Parking
Only valet parking is offered at the hotel; however, there are several self-park options with much better pricing, within very close walking distance of the Omni Parker House. Attached here is a list of nearby self-parking garages, along with links to make reservations in advance.
What’s Included in Your Registration?
Wednesday: Welcome Reception – Heavy hors d’oeuvres & cash bar